WWF decided to address its annual report to the ones who really care: the next generations, and turn it into a disruptive pedagogical tool. In 2018, for the International Biodiversity Day, WWF hijacked Snapchat.

In its map function, Snapchat uses zones of heat mapping called “Hotspot” to show the locations of 19M active users in real time across the world. By downloading a small program, we changed geo-locations on mobiles: from Paris to Greenland. Then we invited young climate militants in a secret space, and for 8 hours we have been posting Snaps from the new targeted geolocated zone in Greenland.

After a while, the Hotspot was covering the Arctic and became the biggest spot on the world map. When they click on this area, Snapchat users discovered series of short videos summarizing the Annual Report and alerting Snapchat-users on Climate Changes... but moreover feeding them to act with a lot of tips.

 CREDITS 

Agency : Fred&Farid Paris
Art Director & Copywriter : Yann Rougeron

 AWARDS 

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