In a world where history sometimes seems to repeat itself, it is more important than ever to pass on the memory of our past to avoid repeating the mistakes made.

The campaign features four prints, influenced by the gradient design trend that dominates popular social media platforms like Instagram, TikTok, and Snapchat. The poster taglines artfully connect today's young people with the generation that endured the war a century ago – a sacrificed generation that never had the chance to experience their youth fully. Steering clear of moralizing, these taglines evoke curiosity and encourage young people to delve into this pivotal period in history. The initiative underlines the Historial de la Grande Guerre's ongoing dedication to educating new generations through contemporary, engaging methods while avoiding a somber, anxiety-inducing approach.

 CREDITS 

Agency : Fred&Farid Paris
Creative Director : Yann Rougeron
Art Director : Yann Rougeron | Alexandra Puchnaty
Copywriter : Yann Rougeron | Émilien Point