In spring 2024, French cinema chain Pathé launched its own video-on-demand platform, Pathé Home. In an ultra-competitive French market dominated by streaming giants, Pathé Home needs to stand out and attract subscribers.

These two films, directed by Rosalie Charrier, feature a couple of young parents and a couple of teenagers in a movie theater, who find themselves interrupted during the screening of their film by a disruptive element that brings us back to reality, at home, in their daily lives. The message is simple and clear: with Pathé Home, cinema is now available in your own home.
Broadcast in over 1,000 Pathé cinemas in France, just before the film begins, these 2 comedies will remain on view until the end of the year.

 CREDITS 

Agency: Fred&Farid Paris
Executive Creative Director: Olivier Lefebvre
Creative Director: Yann Rougeron
Art Director & Copywriter: Yann Rougeron
Directed by: Rosalie Charrier
Produced by: Partizan