In 2016, Jérôme Jarre, world famous influencer started a social media detox and took a step back from today’s digital frenzy.
After a year of silence on social media networks, he chose to come back. With a new meaningful vision, he is now looking for a genuine human connection.
HP allowed Jérôme Jarre to meet people from all walks of life with an HP portable printer Sprocket printer to live and imortalize real moments and launching True Memories - an aspirational video where we follow his odyssey on more than 6500Kms around Europe. A real humane experience where he abandoned the shallow world of ‘likes’ in order to reconnect with reality.
CREDITS
Agency: Fred&Farid Paris
Executive Creative Director: Olivier Lefebvre
Art Director & Copywriter: Yann Rougeron
Directed by: Thibault Dumoulin
Produced by: Phantasm
AWARDS
ONE SHOW 2017: 1 Merit