The Fondation Abbé Pierre's mission, a french association, which was recognized as a public utility in 1992, has never been so crucial and complex: how to raise awareness and generate the general public's generosity on homelessness when everything is pushing people to turn inward and fear the future?
This is the story of Virginie who faces little inconveniences in her daily life. However these misfortunes don't spoil her good mood. The 40-something shows a smile, one that comes from the past - a time when she survived a life on the streets with the help of the Fondation Abbé Pierre. Because There is a life after homelessness and her responses to the hardships are so many signs of gratitude for Life. The voiceover of the film, performed by the French iconic song "C'est beau la Vie", is the witness of Virginie’s rebirth.
CREDITS
Agency : Fred&Farid Paris
Art Director & Copywriter : Yann Rougeron
Directed by : Sarah Suco
Produced by : Superette
PRESS MEDIA
AWARDS
CLIO AWARDS 2022 : 1 Shortlist
