Saveur Bière is the European leader of the online sales of beer.

Every year, for the Christmas period, the company markets an advent calendar with 24 craft beers in it, the Beery Christmas. 

For the 2019 edition, Saveur Bière unveils a playful packaging for its Beery Christmas staging a clue game in a version of its premises revisited by the german illustrator Rafael Varona. The goal is simple, find the right seal to open on each day thanks to a multitude of clues scattered all around the packaging.

 CREDITS 

Agency : Fred&Farid Paris
Art Director & Copywriter : Yann Rougeron | Alexandre Jegou
Illustrator : Rafael Varona

 AWARDS 

ONE SHOW 2020 : 1 Shortlist
GRAND PRIX STRATÉGIE DESIGN 2020 : 1 Silver