On December 14th 2022, the French cinema chain Pathé unveiled its latest movie theater, the Pathé Parnasse. A 12-screen ultra-modern complex equipped with the best technology in the world.

To promote the Pathé Parnasse, we imagined a film directed by Romain Quirot, inspired by the spirit of the great airlines and the world of the big cinema, in order to stage the brand's new flagship experience. This film is shown in all Pathé movie theaters in France when the lights go down, just before the movie starts.

 CREDITS 

Agency : Fred&Farid Paris
Art Director & Copywriter : Yann Rougeron
Directed by : Romain Quirot
Produced by : Sympathy Prod