For Christmas 2023, the brand turns luggage into a true fashion object through a bold, contemporary campaign that moves away from traditional festive codes.
Across more than ten visuals shot by Ben Fourmi, sculptural mineral sets, exaggerated perspectives, dynamic poses and vibrant colours create a singular, arty aesthetic, bringing a fresh sense of desirability and modernity to the luggage category.
CREDITS
Agency: Fred&Farid Paris
Creative Director: Yann Rougeron
Art Director: Yann Rougeron | Lucas Gilbert
Shot by: Ben Fourmi
