The Cinémas Pathé Gaumont is the first cinema chain in France, Switzerland and the Netherlands. The brand owns 111 cinemas that have more than 1.000 screens.

In 2019, Cinémas Pathé Gaumont teamed up with Apple Pay to provide a cashless payment solution for its movie tickets using an iPhone.

To publicize the release of this new technology that is unique in Europe, we designed and orchestrated an entertainment-oriented talk by unveiling a film that looks like a fake trailer directed by Jalil Lespert.

 CREDITS 

Agency : Fred&Farid Paris
Art Director & Copywriter : Yann Rougeron
Directed by : Jalil Lespert
Produced by : Standard

 AWARDS 

ONE SHOW 2020 : 1 Shortlist