After being the first cinema chain in Europe to offer contactless payment with Apple Pay in 2018, it's Google Pay's turn to make its partnership with Cinémas Pathé Gaumont official.

A true homage to all the most famous action movies such as Mission Impossible or Ocean's Twelve, this spot, directed by Christophe Deroo, features a hero who tries to infiltrate a highly secured building with too much, much ease. It is this parallel of simplicity that is put forward to demonstrate all the benefits of the Cinémas Pathé Gaumont application.

 CREDITS 

Agency : Fred&Farid Paris
Art Director & Copywriter : Yann Rougeron
Directed by : Christophe Deroo
Produced by : Stink Paris