La Redoute, the historical French retailer, founded in Roubaix more than 180 years ago, has always aspired to be close to women and their families, being there throughout the ups and downs of their lives.

This campaign highlights the important role of the family nest in these very special times: the bonds within the siblings that are built and maintained sometimes even in spite of the parents, the Love that is as great even when distance separates us... This new brand film is accompanied by the track "Histoire Vraie" by French songwriter Chien Noir and explores again the intimate bonds of the family, the focus is on La Redoute's role in the family' lives supporting them at every stage.

 CREDITS 

Agency : Fred&Farid Paris
Art Director & Copywriter : Yann Rougeron
Directed by : Géraldine Nakache
Produced by : Quad Paris

 PRESS MEDIA 

Shots | Ad of the Week
AdAge | Editor's Pick
Muse by Clio
ShootOnline | Best Work

 AWARDS 

EUROBEST 2021 : 1 Shortlist
GRAND PRIX STRATÉGIE 2021 : 2 Silver