In 2024, for WIF (Women in Film), we created The End Credits to expose a side of Hollywood’s gender inequality that often remains unseen: the people behind the camera.

Based on research from ReFrame, the gender equity coalition founded by WIF and the Sundance Institute, the film turns Hollywood’s most familiar format into a stark visualization of who gets hired to make the movies we love.

Launched on Academy Awards night, the night Hollywood celebrates itself most, the film reveals the ratios of women to men across behind-the-scenes roles, with even wider disparities for women of color. Supported by Angela Bassett, Eva Longoria, Lake Bell and others, the campaign spotlighted the names still too often missing from the credits.

_CREDITS 

Agency: Fred&Farid Los Angeles
Chief Creative Officer & Founder: Frédéric Raillard
Executive Creative Director: Olivier Lefebvre
Creative Director: Yann Rougeron | Nicolas Berthier | Chelsea Steiger
Art Director: Pauline Lesage
Copywriter: Édouard Delcourt

_AWARDS 

GERETY AWARDS 2024: 1 Silver
CANNES LIONS 2024: 4 Shortlists